Client company

Startup Skin Care Brand focusing on consumers that seek products that are effective and scientifically-proven, but are also devoted to using only safe, gentle and environmentally sustainable ingredients

Project scope

The brand has a successful initial launch of an anti-aging line of products a year ago that has garnered a loyal following of users and is continuing to experience exponential growth in new users and revenue. With a new round of funding from investors, the brand is now seeking to develop a multi-year innovation pipeline with the goal to extend their portfolio into anti-acne and sunscreen products, as well as to screen/identify formulation partner(s) and contract manufacturing sites to create and produce the new products.

Deliverables

• Phase 1 of the project involves organizing a 2-day innovation workshop and ideation session with the key stakeholders within the brand – drawing inspirations from the latest market research data, emerging consumer trends and new developments in science and technology. The output is the full concepts and positioning of two new lines of 4-5 anti-acne and 3-4 sunscreen products that fit well with the brand’s values, while allowing the brand to target a new customer base and a new benefit area.

• Phase 2 of the project includes helping the brand identify and screen/select potential partners (formulation laboratories and manufacturing sites) to develop and produce the new product lines, as well as provide full-turnkey R&D support to manage the project from just a “concept” on paper all the way to “finished good” inventory that is ready to ship to customers.